Vouch
The Style Editor · Mason · San Francisco

General Store

Outer Sunset · concept · $$

This is the shop that made me understand what San Francisco's design identity actually is. It took one visit.

The definitive Outer Sunset design shop — coastal California objects, Japanese imports, locally made goods. The edit is irreproducible.

— Mason, The Style Editor
The move — Mason's insider tip for General Store — is in the app.
Get San Francisco — ten locals, forever →

Free to read, everywhere. Own a city and every insider Move is yours. Why you can trust us →