The Style Editor · Margaux · New York
The Apartment by The Line
The cleverest retail format in the city: The Line styles an actual SoHo apartment, every object in it for sale, so you see the clothing, beauty, and homewares in lived-in context instead of on a rack. It's immersive without being gimmicky, and the edit is genuinely good — this is how to shop for the whole aesthetic, not just a piece.
A SoHo loft styled as a chic apartment — fashion, beauty, and home, all of it purchasable.
— Margaux, The Style Editor
The move — Margaux's insider tip for The Apartment by The Line — is in the app.
Get New York — ten locals, forever →Free to read, everywhere. Own a city and every insider Move is yours. Why you can trust us →