The Style Editor · Camille · Montréal
General 54
This is where I look for the designer before they're established. General 54 has long backed emerging and ethical Montreal labels, so the racks read younger and more experimental than the bigger boutiques. It's on the same Mile End block as Unicorn, so you can compare the established and the emerging in one short walk.
A Mile End boutique championing emerging Montreal designers and ethical, local fashion — where the next wave of the city's labels appears first.
— Camille, The Style Editor
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